4.) Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2. 

I clicked on the Headline as I was looking at CBC. Firstly, after I read the title, I was intrigued by the clear and concise nature of the topic. “5 complaints filed against Gardie Howe bridge authority over French-language rights.” Firstly, the Headline used numbers that resonated with the reader, which would be 15% more than if they hadn’t (Moz 2013). The Headline lists the five complaints, which seem easily digestible and like a quick read. The Headline also used the powerful words: “complaints” and “against,” which caught my attention. These powerful words captured my interest because my first thought was, who’s against the new bridge in Windsor? According to Medium (2018), “negative headlines perform 30% better than neutral ones and 60% better than positive headlines.” This Headline appears negative since it’s talking about the complaints filed about language rights. The relevance of the Headline also influenced my decision to click on it. The topic makes me want to understand it more, and the title promises to inform me about the top complaints regarding the bridge, which interests me as I find French language rights to be an overdone topic of debate. So, the purpose of the Headline is to inform the reader of the complaints, which attracted my interest, as I want to know what could be causing these issues and complaints. When I clicked on the heading, I became hooked on learning more. (I could not find any data to support this point; however, I believe the relevance to current events i.e.. Living in Windsor influences my attraction to the Headline since it’s relevant to my geographical area, and as such, I wanted to know more about the issues within my community.) 

Despite my engagement with the post, I believe this Headline lacks some key components discussed in class. For starters, I am interested in the 5 complaints; however, if they were to explain what the complaints affect or could affect, this would provide the reader with more clarity and resolve any ambiguity regarding the importance of the issue. The language used is less than impactful and uses very minimal power words to increase readers’ engagement. Nothing besides the “5 complaints” and French language rights” is really compelling about this specific Headline.