Category: Assignment 2
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7.) You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and you’re reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks)
Headline: Top 3 most important ADV digital classes that will land you a future career in advertising. Reasons and justifications: This headline was created with key components in mind. The headline focusses on clear and concise language that communicates the value of the classes within the title. The headline implies: there are 3 ADV digital…
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6.)Create a headline for an article about this program targeted to graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please explain what you did, why and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
Prompt Role: professional copywriterMain Task: develop list of headlines for an article about the advertising and marketing communications program at St Clair collage. Steps to complete task: First start by including what the program is about which is “the most up-to-date curriculum of any of the Ontario advertising programs.” Students study what is evolving in today’s industry, learning what businesses…
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5.) Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #4) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)
Variation of Headline: Reasoning and explanation: 5 troubling complaints filed against the Gardie Howe bridge, and what that could mean for you. This headline takes the most important components that make an effective headline. The reasoning for the changes where to develop a headline that is more engaging, attractive, and leveraging the components that we…
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4.) Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2.
Link Headline Screenshot https://www.cbc.ca/news/canada/windsor/gordie-howe-bridge-authority-language-complaints-1.7123323 5 complaints filed against Gardie Howe bridge authority over French-language rights I clicked on the Headline as I was looking at CBC. Firstly, after I read the title, I was intrigued by the clear and concise nature of the topic. “5 complaints filed against Gardie Howe bridge authority over French-language rights.”…
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3) As discussed in class, why do you feel Headlines are so important in web content? Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2 (8 Marks)
I believe Headlines are very important in web content because they often function as the first point of content in a B2C context. For example, a grocery store with the magazines on the rack, many of them have outlandishly headlines and copy, let there are a few that will attract shoppers at the check-out to…